Top Highlights

• uch companies concentrate their efforts on production and sales, but mainly on the domestic market
• organization focuses on individualities of foreign markets and all their local specificities, which distinguish them from the domestic market.
• Polycentrism assumes that actions of managers in different countries should not be strictly controlled by the headquarter in the domestic country and it allows for some freedom in actions
• rganization not only recognizes the specific nature of different foreign markets, but also perceives some similarities of these foreign markets

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