Top Highlights

• ndividual investor’s decision making process has often rejected by finance research while taking financial investment decisions
• It is founded that out of four three biases have positive and significant impact on investment decision which shows that these investors in Pakistani capital markets are irrational because they are biased both logically and emotionally while one bias has insignificant impact on investment decision.
• Due to negligence in individual’s decision making process and financial investment decision there is a research gap in this area
• if investors are behaviorally biased then it is deliberately said that investor is rational on the other hand, if the investor is not biased then most probably we can say that investors are rational.

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