161432028.pdf
core.ac.uk
This thesis studies the way small companies could use social media platforms in order to influence customers’ purchase decision to provide guidance for the case study company, Chocolaterie Thibaut, France During this research, the author’s objectives were to discover the level of influence of social
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- This thesis studies the way small companies could use social media platforms in order to influence customers’ purchase decision to provide guidance for the case study company, Chocolaterie Thibaut, France
- During this research, the author’s objectives were to discover the level of influence of social media on customers behaviour in craft food industry using a french company case named Chocolaterie Thibaut.
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