Preferences and Attitudes of Chinese Outbound Travelers: The Hotel Industry Welcomes a Growing Market Segment - 145016149.pdf
core.ac.uk
The respondents thought that shopping and beach tourism were the activities that would grow the most over time Package price remains the most influential factor in choos- ing a package but they do like touches that reflect their cultural values. They prefer full-service hotels in center cities, in k
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- The respondents thought that shopping and beach tourism were the activities that would grow the most over time
- Package price remains the most influential factor in choos- ing a package
- but they do like touches that reflect their cultural values.
- They prefer full-service hotels in center cities, in keeping with the tour operators’ observation that their clients prefer an urban experience
- Social media is perhaps the most influential medium in modern China, ahead of travel agents, newspapers, magazines, or television.
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