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85145176.pdf
core.ac.uk
Moreover, the study showed indications on how an integrated internal communication has a positive effect on external integration Droge et al (2004) study is focused on the automotive supply industry and also they agree that both internal and external integration in terms of interaction is significan
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  • Moreover, the study showed indications on how an integrated internal communication has a positive effect on external integration
  • Droge et al (2004) study is focused on the automotive supply industry and also they agree that both internal and external integration in terms of interaction is significant to firm performance, but also stress the level of integration being significant for time to market.

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