‘We did things nobody dared to do’ thumbnail
‘We did things nobody dared to do’
business.inquirer.net
“To establish a true global brand, we are trying to create a Bench family of endorsers from local celebrities to international ones. A Hollywood endorser brings in a different flavor to the brand, as would a Korean. When you put together the entire stable of Bench endorsers, who are all from differe
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  • “To establish a true global brand, we are trying to create a Bench family of endorsers from local celebrities to international ones. A Hollywood endorser brings in a different flavor to the brand, as would a Korean. When you put together the entire stable of Bench endorsers, who are all from different backgrounds, ages, nationalities, styles, body ...
  • One of Bench’s biggest stunts was putting excitement in the underwear and making a private item very public. Its biannual underwear fashion show not only drove more sales but also catapulted the brand’s image.
  • To create awareness on the preservation of endangered species in Calauit sanctuary, Bench came out with a safari collection.
  • To cater to the savvy millennial consumer, Bench has embraced ways of creating dialogue through social media. Chan is amazed at the quick reactions from Twitter.

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