This article discusses the consumption of alcohol and its relationship to masculinity in early modern Europe. It explores the various reasons why people drank, including friendship, honor, bravery, and pleasure. The article also examines the cultural significance of alcohol consumption for men, as well as the stereotypes and social expectations surrounding it. It highlights the role of alcohol in social, economic, and domestic contexts, and the ways in which it shaped gender identities. The article concludes by discussing the negative consequences of excessive alcohol consumption and the attempts to regulate it.