Top Highlights

• Companies that succeed do not ask, “what exists,” they ask, “What’s possible,” and then determine how to get there. In a quest to create a better version, they do not limit themselves to iteration on what exists.
• They are not trapped in how things are done traditionally. Rather they apply first principles thinking and break the mental barriers to determine what must be done, even if that means starting from scratch.
• It’s clear that companies that fail do not think this way. They worry about their competition, stick to the old recipes that got them initial success, and overlook all signs demanding a new way of thinking, of doing things.

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