Top Highlights

• Focus on the experience, not the achievement and you can do anything forever.
• What I Learned from 5 Years of Cold Showers (That I Didn’t After a Year) Research shows it can increase focus and feel-good hormones by up to 530%.
• A study found that cold water therapy could increase plasma noradrenaline and dopamine concentrations up to 530% and 250%, respectively, while also decreasing cortisol levels by 17%.
• Noradrenaline is a neurotransmitter of the brain that plays an essential role in arousal, attention, cognitive function, and stress reactions. Dopamine aka the “Pleasure Hormone” is a neurotransmitter that is responsible for feelings of reward, pleasure, and attention. Cortisol, on the other hand, is responsible for regulating your stress response....
• A group of scientists used brain imaging to show that Wim Hof, a renowned practitioner of cold exposure, had developed a higher-level control over his body’s automatic responses to cold through repeated and intentional cold exposure.

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