It’s sort of like the thesis statement of an essay (something I totally didn’t get in high school) or the answer you’d give if a friend asked you “so what’s the big takeaway of that talk?”
Every talk should have a through-line, a connecting theme that ties together each narrative element. Think of the through-line as a strong cord onto which you will attach all the elements that are part of the idea you’re building. A good exercise is to try to encapsulate your through-line in no more than 15 words. What is the precise idea you want ...
This through-line is something you come back to again and again.
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