Emails detail Amazon’s plan to crush a startup rival with price cuts
arstechnica.com
Quidsi's plan was to gradually expand into other retail categories, That month, Diapers.com listed a case of Pampers at $45; Amazon priced it at $39, and Amazon Mom customers with Subscribe and Save could get a case for less than $30. At one point, Quidsi executives took what they knew about shippin