Creatives Tell Us How to Find the Goldilocks Zone for Emotional Storytelling in Ads
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“Rational persuasion can be great for short-term selling. But if you want to build long-term profits, it’s better to seduce with emotions, feelings and associations.
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- “Rational persuasion can be great for short-term selling. But if you want to build long-term profits, it’s better to seduce with emotions, feelings and associations.
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