Access vs Ownership: Really a Revolution? | by Yannis Gidopoulos | Di… thumbnail
Access vs Ownership: Really a Revolution? | by Yannis Gidopoulos | Di…
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I disagree. The notion, I believe, that consumers no longer care about ownership is, I believe, wrong, and that the business model disruption (which I agree is taking place) is being driven by a revolution in consumer psychology/preferences is also wrong. Instead, I suggest that the underlying princ
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  • I disagree. The notion, I believe, that consumers no longer care about ownership is, I believe, wrong, and that the business model disruption (which I agree is taking place) is being driven by a revolution in consumer psychology/preferences is also wrong. Instead, I suggest that the underlying principles of consumer preferences have not changed, bu...

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