Netflix, with its 260 million global subscribers, or Disney+ (150 million subs) and Max (just under 100 million subs) and their twin journeys to erase billions of dollars in debt.
Free, ad-supported television (FAST), in particular, has risen in prominence as advertising budgets migrate from linear to streaming.
The jury is still out on the durability of free, ad-supported streamers. But Tubi seems to have found a foothold by leaning into how younger viewers actually consume TV: as something to put on in the background while they watch other screens.
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