Top Highlights

• “People are nearly as often distracted by something within themselves — a thought, a memory, an urge to look up information or a desire to connect with others. When you are immersed in the world’s largest candy store, it is hard to resist sampling the wares.”
• what’s the one thing I want to achieve today? What is the one thing that will make me feel I’m making progress?
• Andriopoulos notes that the entrepreneurs he spoke to would not only schedule timed breaks to catch up with social media but were disciplined about getting back on track promptly afterwards. They might work for 40 minutes or an hour then have a ten-minute break, and rigorously stick to that.
• “Like everyone else I have this fear of missing out. I want to see this information, but at a time I choose. Once I have a break from work I’ll take a look.”
• “You feel isolated from the world, like a monastery. It became my sanctuary. The building was old so the walls were thick and kept the sound out, there’s this implicit rule of silence, and you’re surrounded by people also working so there’s this element of positive antagonism — you look at them all working and say, why am I not?”

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