Top Highlights

• The team shifted focus from fundamental yet challenging questions like "what behaviors indicate our customers find value in our product?" and "who exactly ARE our customers?" to endless, draining meetings, blame games, and pervasive executive impatience. The team lost its way.
• It might seem counterintuitive, but as early-stage tech companies expand, the added resources actually stall their productivity.
• This slow growth is often painful for the leadership team: the founder might no longer recognise their company or role, while the product leader is drowning in reactive, directionless demands.
• It is now all about scaling and expanding, which usually results in hiring. 
• As the company's growth continues, the founder's time is spread thinner and thinner - it is impossible for them to be everywhere at once.