Top Highlights

• This is not a book about business strategy. Strategy changes like the seasons. This is a book about something much more permanent. This is a book about the fundamental, enduring laws of building great things and becoming great yourself.
• ‘Everything should be as simple as possible, but not simpler.’
• podcast called The Diary Of A CEO,
• a set of laws that could
• The design of this book is based on five core beliefs: 1. I believe most books are longer than they need to be. 2. I believe most books are more complicated than they need to be. 3. I believe pictures paint a thousand words.