Top Highlights

• One of the biggest mistakes you can make is to write your summary and position description in the third person. This is fine for resumes, or if you’re specifically in job-search mode, but it’s not okay for lead generation on LinkedIn.
• As you can see, none of these messages has anything to do with promoting products or services; they are all designed to create trust and conversation.
• The final task for the day is to scroll through your feed for content you find interesting and leave a comment with your point of view,
• people who have viewed their comments on posts, found their comments insightful and decided to take a look at their profile.
• What Is Social Serving? If you do a search for ‘social serving’, you will find there is no Wikipedia definition, and then you will see most articles are referring to support services offered by charities or government agencies. The concept in the form I’m referring to is a little more widely adopted than it was back in 2016 when I wrote the first e...