About This Book

The Embedded Entrepreneur: How to Build an Audience-Driven Business is a book about building an audience-first business. It encourages entrepreneurs to focus on building relationships with their target audience before building a product. It suggests a multi-stage validation approach to minimize guesswork and wasted resources. It also emphasizes the importance of embedding yourself in the community and building a reputation as a valued contributor. Additionally, it suggests observing influencers on Twitter and other social media platforms to learn how to create engagement and build relationships with potential customers.

Top Highlights

• believe "audience-first" starts long before you build an audience: from being part of a community to observing, interacting, and being embedded among the people you want to serve, there are many things to do before you start building a following.
• At first, communities are hunting grounds for great opportunities, then they turn into places to build meaningful relationships, and later they'll be the fertile soil in which you will grow your business. At all points, the community members are a potential audience for what you have to say and what you offer.
• Founders that go "idea-first" often build businesses that are "solutions looking for a problem." The “idea-first” approach results in products that are lacking validation and are built without a clear audience in mind.
• An audience is everyone who should be interested in you, your business, and your products.  They are not just walking wallets. An audience is a group of real people with desires, dreams, and problems. If you want to build an audience-first business, you will need to build honest and authentic relationships with actual human beings.
• A community looks in all kinds of directions, but an audience looks at you. In a community, people show up because of each other and what they create together. In an audience, they show up because of you and what you create.