Top Highlights

• The most precious commodity in the world is attention.
• The average American spends five hours per day on their smartphone and over 60 minutes on Facebook,
• If you’re going to be successful as a marketer or entrepreneur, you must choose to live in the “is” world—not the “should be” world.
• playing around on social media is NOT the same as RUNNING social media or CONTROLLING social media—pulling the puppet strings of the world.
• Never confuse activity with productivity.