Top Highlights

• You don’t want to die a broken and disappointed person. You want to die rich and famous. Or at least rich, right? Then there is a direct comparison between the Wright brothers and your career as an internet marketer. The search engine is the motor. Your website is the glider. A motor without a good set of wings does you no good. When you put an eng...
• supplement. P.P.S.: Here are some cool success
• I’m Here to Experiment—and Get Lucky Google Ads is a game of experimentation.  It’s about continually testing an endless assortment of new ideas:   New keywords   New ad copy   New landing pages   New offers   New types of ads   New targeting methods If you can’t tolerate occasional small failures, or seeing a precious idea tank, or discovering tha...
• I’m Investing Now. Returns Will Come Later At first it may feel like you’re just spending money, with very little to show in return. But if you’re testing as we described above, then what you spend with Google is a down payment toward future earnings. As Mike’s old options-trading mentor used to say, “You’re investing money in the market to buy dat...
• I’m in It for the Long Game If you expect Google Ads to be profitable from day one, prepare to be disappointed. It’s going to take work, time, and continued investment to uncover what resonates in your market with your customers. And remember: This is digital marketing. There’s so many things you can measure and tweak. The positive feedback loops a...