Top Highlights

• Product teams fall into this trap because they are led to believe by customers or internal stakeholders that if they just had this one next feature, they will close incremental deals or keep customers who might otherwise leave.
• Business school is where you go to analyze business but not to actually do business. Similarly, product teams can get so wrapped up in overanalyzing everything that they avoid making tough but essential judgment calls. When it comes to prioritization, some product managers are tempted to get so technical and mathematical that they lose perspective.
• Engineers love solving future problems with technology. That can be a good thing when taken to the right level, but it can also be taken too far. They get excited about developing the infrastructure to get the product just right, but sometimes, they can end up overengineering a product, trying to account for future needs that aren’t relevant—and ma...
• Your customer journey vision is a description of all aspects of the journey a customer will take with your product to achieve their outcomes, from the initial trigger and discovery, where they become aware of your solution, to retention, where they commit long-term.
• As it turns out, effective product teams have one thing in common: a consistent focus on the customer that allows them to paint a clear picture of the product vision for helping customers achieve key outcomes, which are necessary to achieve business goals.