Top Highlights

• It’s a place to find your ideal clients, it’s a place to learn about them, it’s a place to create a relationship. It’s a place to showcase how you can solve their problem.
• Instead, it should focus on what you can do for them.
• Share a story, mention what you liked, or simply thank them for writing such a great post. This is a fantastic way to start building a relationship with your prospect.
• niching down and staking your claim in a very specific segment of your market.
• The key is to focus on a particular audience, work relentlessly to solve their problems, and do it in a helpful, professional, non-salesly way.