Top Highlights

• Strategy analysis and execution: The business analysts work closely with senior management to help define the most effective business system to implement elements of the business strategy. IT requirements specification: The business analysts use modelling techniques, such as those from the Unified Modeling Language (UML),
• Value co-creation
• Trends and developments such as AI, robotic process automation (RPA), big data, software as a service (SaaS), visualisation, mobile technologies, and how these impact
• Table 3.1 PESTLE factors
• Figure 1.2 The potential range of the business analyst role