Top Highlights

• Positioning the product in the right market, ensuring the product’s value solves customer needs. ●         Growing product demand, adoption, and advocacy over time, even as the market evolves. ●         Enabling sales, marketing, and support with knowledge of the target customer and their pain points—and how the product helps. ●         Distilling ...
• ●         Customer development: Defining your target market and identifying the potential customer that can most benefit from your product. ●         Competitive intelligence: Identifying your competitors, their product, and marketing strategies,  and then setting the context for effectively developing and marketing a product. ●         Positioning...
• There are six steps customers go through: Recognizing a Need. Your trip to Mount Whitney is coming up. You realize you need warmer equipment at night, so you don’t suffer at 10℉. Searching for Information. You begin scouring the Internet for sleeping bags rated from 0 to 15 degrees. You also ask a few friends. Evaluating Products. You—consciously o...
• Lewis conceptualized the marketing funnel by breaking down the customer journey into four distinct stages, acronymized by AIDA : ●      Awareness ●      Interest ●      Desire ●      Action
• This Platonic soul is composed of three elements: Logos (the head): Seeking reason and logic. Thymos (the heart): Concerned with emotion. Eros (the gut): Dealing with desire and instinct.