Top Highlights

• One day Hastings checked out the movie Apollo 13 from Blockbuster, lost the cassette for a few days, and was penalized with a late fee of $40. After he left the store frustrated and embarrassed (a pain point almost every Blockbuster customer could relate to—myself included), he drove to the gym. On the way
• and philosophy I used to generate a million followers in 30 days. Then, I used this video interview to create a few advertising campaigns on Facebook and Instagram that drove viewers to an application to work with me.
• One of the biggest mistakes people make when coming up with Hook Points—or any content, for that matter—is creating them for themselves instead of for their audience. People tend to create content by thinking about what makes them look good or what is trendy or cool in their industry.
• A great Hook Point: Uses as few words as possible (envision a magazine-cover headline)—that is, “Zero to a Million Followers in 30 Days.” Remains true to who you are and why you exist as a brand. If it’s unrelated, it will come across as clickbait and inauthentic. Makes people think differently and subverts expectations. For example, in a successfu...
• Combines a common/relatable element with something that is unique,