Top Highlights

• Being known as a ‘brand’ is crafted over years of repeated, consistent messaging and delivering on expectations over and over.
• People use a broad or undefined niche as a way to create busy work for themselves. Picking a broad niche is a method of procrastination.
• we’re going to discover a group of people that we want to serve rather than an activity that we enjoy. It’s easier to invent a niche starting from an activity rather than a group of people.
• Your timeline should have a list of things you enjoy doing and a list of things you’re good at or that people will pay you for. Our job is to focus on one element of the marketing funnel process and create a niche around that part of the process. Look for one activity that overlaps both ‘love to do’ and ‘good at’. This is your ideal activity.
• Look for one activity that overlaps both ‘love to do’ and ‘good at’.