Top Highlights

• Dating itself only began in the 1890s. Online dating started in 1994 with Kiss.com, followed shortly by Match.com a year later. And we’ve been swiping for love for less than a decade. If it feels like we’re in the middle of a gigantic cultural experiment, it’s because we are.
• But there’s a downside to these seemingly infinite options. Psychologists, including Barry Schwartz, professor emeritus at Swarthmore, have shown that while people crave choice, too many options can make us feel less happy and more doubtful of our decisions. They call this the paradox of choice.
• Great relationships are built, not discovered.
• Around 50 percent of marriages in the United States end in divorce or separation, and about 4 percent of married people report feeling miserable
• Sheryl Sandberg (who said: “I truly believe that the single most important career decision that a woman makes is whether she will have a life partner and who that partner is.”) to our own parents (“Don’t make the same mistakes I did!”) reinforces how critical it is that we don’t mess this one up.