Top Highlights

• If you can talk hoops with me, I’ll have a hard time ever disliking you. I’m guessing you also have a few interests that excite you as well—interests that instantly create a special bond between you and a stranger.
• to boost credibility, a staff, office and company video is the best choice. As long as you have a decent office and several staff members, this type of video will go a long way toward proving you’re a legitimate, credible business with money.
• Credibility is all about establishing trust. If you come across online as a faceless, characterless, cold business, then people will be less inclined to trust you. And if they don’t trust you, they won’t work with you.
• Your intentions are what determine whether you’re ethical
• warm connection?