Top Highlights

• cause their users to do something different in their lives. In other words, they are designing for behavior change.
• Whereas traditional design is fundamentally about solving a user need, behavioral design is about solving a user need where doing so entails, in a sense, “solving the user” too: changing the person in order to solve the problem.
• Nobel Laureate Daniel Kahneman’s Thinking, Fast and Slow is still the best introductory book on behavioral science out there — I highly recommend
• Action Design Network,
• There was just one little problem: everyone already knew how to do that. The problem people faced wasn’t a lack of