Top Highlights

• People trust recommendations more than ads, especially if those recommendations are coming from people working in executive roles.
• Ensure that your messages, comments, and updates stand out from the crowd. As a recruiter, you have many competitors out there. Being unique is important.
• This engagement is important, especially within the first hour.
• A few years ago, Shane Snow created an experiment165 where he reached out to 1,000 of the busiest business people in America: C-level execs and VP-level executives. He tried various types of emails, and he tested a few types of subject lines. The best subject line was “Quick Question,” which got him replies from 66.7% of those he contacted.
• your focus should be dedicated to building your network! I always recommend getting 501 connections as soon as possible. But don’t just add anyone and everyone. Start by adding the people you actually know.