Top Highlights

• by email in the 1990s.
• What works in a transactional sale will not work in an enterprise-level sale. Selling to the government is different from selling to a business or consumer. Selling a physical product is different from selling a service or software. Selling complex, high-risk products and services is vastly different from selling a one-call-close product.
• If I'm an evangelist for anything, it's talking with people through as many channels as possible, building emotional connections and helping them solve problems.
• You see, the virtual sales world has been here for 20 years. It used to be optional. It was “one way to communicate. One way to sell.”
• During the “pandemic period,” virtual was the ONLY way to communicate and sell. Tomorrow, virtual will be the BEST way, and the most cost-effective way, to communicate and sell.