Top Highlights

• Ultimately, this makes highly connected social stars the very last step in the change process.
• The first step to seeing how change really works is to stop looking for the special people in the network and instead start looking for the special places.
• Opp showed that people do not join revolutions just because they are unhappy. It is not simply their anger over civil abuses that leads people to revolt. Nor is it their frustration with poverty, nor their dreams of wealth, nor even the promise of freedom. Rather, the key factor is their social networks.
• But Rosa Parks was effective because she was not alone; she was part of a massive social network of citizens who coordinated their efforts to protest segregation in the American South.