Top Highlights

• They’ll like you more than your average customer would. They’ll tell more people. They’ll complain less. They’ll be nicer to deal with. You’ll be less stressed when the phone rings.
• noticed, remembered and preferred
• The two big things in Content DNA are the ideas of consistency and congruence: showing up for a long time on a regular basis and being the same “shape” every time when you do.
• be the voice of trust in your industry.
• truth of your business identity.