Email marketing automation enables “personalized” communications at scale, so that you can: send the right message at the right time to the right people; go from list-thinking to a database and relationship marketing mindset; move away from one-off campaigns to workflows; and transition from “one-size-fits-all” to tailored and personal communicatio...
In the train track approach, each user is on the most appropriate train track based on his or her behavior. At each “station”, we, the business, make an assessment of which communication program is best for their current behavior. When users change status, they go on a different track. As an example, video analytics company Wistia has three tracks ...
tell them how much money they will save by moving to an annual subscription,
when an account is within 20% of maxing out a key value metric—what and how you’re charging—send an email with an offer to upgrade their account to a more expensive plan.
Reach out to users in each of these groups. Schedule 20-minute discussions, either over the phone, or face-to-face if it is possible.
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