Top Highlights

• provided up-to-date data each time a smoker opened the app on how much money they had saved, toxic tar they had avoided and so on.
• “the pursuit of rational, objective and quantifiable metrics only makes sense if these are closely aligned with the things that your customers care about” But this is not confined to communism.
• What gets mismeasured gets mismanaged.
• Simple Model of Rational Crime (SMORC) to explain why crime happens. This states that, in any given situation, a potential criminal weighs up the benefits of the crime (e.g. the financial gain) versus the potential costs (e.g. likelihood of being caught and going to jail).
• Simply showing something is popular can influence behaviour.