a middle-class soul, a meritocratic culture, managers who are equally comfortable in dusty Indian villages as they are in London or Rotterdam and finally unchanging core values.
the ability of the company to mould its employees into ‘entrepreneur professionals’,
A Middle-Class Soul Like the consumers it talks to, HUL has managed to keep a culture that is quintessentially Indian middle class. Hard-working, frugal, aspiring and humble. Hierarchical, stolid and generally unimaginative.
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