Top Highlights

• Design is often perceived as visual, but a digital product relies on language. Designing a product involves writing the button labels, menu items, and error messages that users interact with, and even figuring out whether text is the right solution at all. When you write the words that appear in a piece of software, you design the experience someon...
• When writing is designing, the constraints are different. The goal is not to grab attention, but to help your users accomplish their tasks.
• You can make it happen, too. Stop writing clever copy. Start writing to design.
• Writing is about fitting words together. Designing is about solving problems for your users.
• • A writing mindset asks: How many words will fit here? How should I describe this action? What terms are we using elsewhere? • A design mindset asks: What terms are our users familiar with? What happens next? What problem are we really trying to solve?