Top Highlights

• Every great leader is a great storyteller.i And the first and most important part of being a great storyteller is knowing what stories to tell.
• And by story I don’t mean just a list of the talking points or the message track an executive should have for each topic. I literally mean a narrative about something that happened to someone. As such, it will include a time, a place, and a main character. That main character will have a goal, and there will probably be an obstacle getting in the w...
• Demographic-proof. Working with hundreds of companies in dozens of countries around the world, I’ve yet to meet a demographic profile of people who are immune to the effects of a great story.
• Story 1 Where We Came From A Founding Story
• Sharing the founding story gives employees a chance to be part of something bigger than just their job. It gives them a chance to be part of a larger story.