Top Highlights

• How should I title my presentation? A. When audiences walk in and see your opening slide, the UX (user experience) officially begins. You want your opening title to intrigue, to build anticipation. Even if your topic is mitosis. You know who writes great titles? Marketers and journalists. Getting and holding attention is part of their job, since 55...
• Use how-to's. Some of the most-read articles online are "how-to" articles (e.g., How to Earn Passive Income, How to Spend Less While Traveling, etc.). They tap into our desire to improve ourselves. How can you improve your audience's lives? Titles like How to Improve the Quality of Your Patients' Care (as opposed to the straightforward title Patien...
• Chapter 2. YOUR MESSAGE. KEY INSIGHT. Create a "one-sentence takeaway." SUMMARY. When defining your main message, figure out Why people need to hear that message. That's what people care about. Without addressing it, you will sound like every other presenter. KEY QUOTES. Teaching is not about "covering." It's about "uncovering." The textbook is res...