Top Highlights

• With predictable methods to (a) find and (b) interest them.
• Second, unless you have some kind of repeatable solution, framework, or system—
• between being able to market to Early Adopters (15% of the market) versus Mainstream Buyers (85% of the market).
• the right side (trust) to being able to better market and sell to buyers on the left side (no trust).
• The more your messages are simple to understand and easy to answer, so that they'll fit into your prospects’ window of attention, the more effective they'll be.