Top Highlights

• It’s about recognizing that others will have their own perceptions about us, right or wrong. When you recognize the power in those perceptions and learn to use them in your favor, you create an edge.
• underestimate two things: How hard it is to get your foot in the door as an outsider (whatever “outsider” means to you). How wide doors are open once you’re on the inside.
• Gaining an edge is critical in nearly all situations. Sometimes, it’s about taking charge of tough challenges in the moment, such as in pitch meetings, job interviews, or public presentations. But it’s also about furthering your career strategically over the long term.
• Those who can create that for themselves are the ones who Enrich, Delight, and Guide—to make their Effort go further. These four concepts make up the core structure of this book.
• The first part of this book is called “Enrich.” The foundation of your edge is your ability to provide value to and enrich those around you. This section focuses on the difference between those who truly enrich and bring value to others and those who don’t actually bring value (but are good at convincing others that they do). Those who have an edge...