Top Highlights

• At any time, there are one of six people interacting with your brand: Stranger – Reader – Subscriber – Engaged Subscriber – Customer – Brand Advocate.
• A funnel is nothing but the journey a subscriber takes toward the end goal you’ve set.
• It’s a strategic, well-thought-out plan that inches the subscriber toward the products and services you offer.
• A funnel isn’t a physical, tangible thing. It’s nothing more than a pathway or journey and one that you shape and define. It depends on where you want to lead your subscribers.
• Subscribers are the most engaged with your brand in the first forty-eight hours of subscribing.7 If you follow through when their excitement is most heightened, think about the relationship you’ll be building? If you treat your subscribers well, they’ll become your first 100 true fans or brand advocates.