Sell The Meeting: Set Discovery Calls & Sales Appointments To Close New Accounts: A Lead Generation Process With Phone Script Samples For B2B Appointment Setting & Cold Calling
it works when used in the right places and is a disaster when used in the wrong places.
Very simply people need to be “touched” by you multiple times with a consistent message.
Reach out to your target with 3 cycles of 3 dials 3 business days apart. At the end of every cycle leave your “touches.” Your touches most commonly would be voicemail and email.
Within 4-6 weeks you will be coordinating a total process of touching top-level decision-makers that will lead to more meetings, better meetings, more closed deals.
The process to gain access to top-level decision-makers is remarkably the same.
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