the key to podcasting’s uniqueness focuses around intimacy.
I believe that the key to success in podcasting and audio of all sorts is learning to create empathetically—to learn to think about creation in the same way a listener hears that creation. Listeners are why we do this work—to reach people with stories and ideas. They are the audience for our expression. To properly align your thoughts with a listen...
The pathway to success in such a crowded, fast-moving field lies in being uniquely different. Uniquely yourself. Uniquely precise, exact, and clear in your vision. Imitation may be the sincerest form of flattery, but it is really boring to listen to.
Everything needs to be about something. The best things are about something that is evocative and irresistible. Those best things articulate a vision that’s compelling and clear. And the best of the best stick to that vision like it is dogmatic gospel.
Compelling stories and ideas can be about a lot of things. They can be about something that happens. They can be about a series of events. They can also be a question or suggestion. They can be about something that’s at stake. Those stories and ideas can be expressed in narrative form or
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