Layout Essentials Revised and Updated: 100 Design Principles for Using Grids

www.amazon.com/dp/B07NMKPRXW
Joanne Wang

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  • Use a SINGLE-COLUMN GRID when working with continuous text, such as an essay or a book. A single column of text can seem less intimidating and more luxurious than multiple columns, making it suitable for art books or catalogs.
  • • For more complicated material, TWO-COLUMN or MULTICOLUMN grids afford flexibility. Columns that can be further broken into two provide the greatest number of variations. Multicolumn grids are used for websites to manage a huge range of information that includes stories, videos, and ads. • For a lot of information, such as that in a calendar or sc...
  • Because different typefaces set differently, there is no perfect criterion for type sizes For instance, 10 pt. Helvetica looks a lot bigger than 10pt. Garamond. With the exception of the words Helvetic and Garamonhe, the bulk of this paragraph is set in 8 point Interstate with 4.5 points of space between lines. It's worth studying typefaces.
  • Make the most important information larger or bolder, or set it in another face to distinguish it from less-important text. Varying fonts as well as text size and weight can also help set apart different types of material, but keep it simple. If each style doesn’t have a clear purpose, many different styles can be confusing.
  • Although size matters, space matters just as much. The location of a head and the amount of space surrounding it can also convey importance.
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