Top Highlights

• For this exercise, I want you to write down at least a dozen things that your potential future customers are saying or thinking as they’re trying to move away from pain. This exercise is something you should be continually doing every day. I’m always looking for the questions and statements that people in my market are saying as they try to move ou...
• Chet said, “The goal of the Dream 100 is to take your ideal buyers from ‘I’ve never heard of this company’ to ‘What is this company I keep hearing about?’ to ‘I think I’ve heard of that company’ to ‘Yes, I’ve heard of that company’ to ‘Yes, I do business with that company.’” Chet grew that company by using the Dream 100 to create one-to-one sales o...
• Instead, we will be focusing on strategies that don’t change, including: Identifying your dream customers Finding out where they are already congregating online Learning how to “work” your way in Understanding how to “buy” your way in Creating your own publishing platform Building your own distribution lists
• But understanding exactly who your dream customer is, discovering where they’re congregating, and throwing out hooks that will grab their attention to pull them into your funnels (where you can tell them a story and make them an offer) is the strategy. That’s the big secret. The good
• The execs then went on to explain that everyone in the company was trained that when they make any decision about what products to purchase, what colors to use in the stores or their branding, what ads to run, what promotions to create, what their websites looked like, and what music to play in their locations, everything was run through the lens o...