Top Highlights

• the best bridges must capture attention and captivate the audience,
• Or implementing random contests to achieve arbitrary goals.
• one of the negative aspects of storytelling is, when we are truly transported into a story, we lose awareness of our immediate surroundings.3 If you’ve ever missed your exit while listening to a story-driven podcast or audiobook, you understand these effects all too well.
• connect with consumers in a real and visceral way long before they found themselves in the grocery aisle. Highlighting standard one-dimensional, nonemotional features like long-lasting flavor weren’t enough to bridge the gap,
• them a story. The story of Juan and Sarah. And you subtly drop your product into the story.