Top Highlights

• People don’t remember what you say. They remember how you make them feel.
• It’s easy to set the comfort bar way too low when you decide what you can and can’t do.
• Here’s a short list of things to do before you start marketing: Decide WHAT one thing you bring to the world Decide WHO needs or wants it, and Work out HOW you’re going to package and deliver it to them And those are the THREE PILLARS OF EFFORTLESS MARKETING!
• First, we’ll create a single, consistent, compelling message about what problem he solves or benefit he brings, and run it across all his media. That’s his WHAT. Next, we’ll work on his ideal client avatar – his WHO. Finally, we’ll design a signature programme or product, build it and price it. Yes, that’s his HOW. Then, we might just be ready to s...
• But, know this: if we actively strive to do only those things that make us happy, we’ll be more productive and successful too.