Top Highlights

• Cementing your authority status is the first of five objectives we aim for in the introduction. The four elements that accomplish this are results, positioning, celebrity, and testimonials.
• You want active listening. The more favorable pictures and movies you can get them to create in their minds in relation to your presentation, the more you’ll sell. Plain and simple.
• Most people attend webinars because they are desperate to solve a problem and haven’t had much success with the solutions they’ve tried previously.
• This is why the introduction is important. We’re going to have to meet them where they’re at first before we can take them where we want them to go. You have to, as fast as humanly possible, position yourself as the foremost authority and most trustworthy source as it relates to the solution they desire. Fortunately,
• You’ll hear me say this time again—show and tell. Not just tell.